Genexa

Clean Medicine · 3D Design

Genexa is a company making Real Medicine, Made Clean.

I was responsible for 3D modeling and rendering all of the digital product shots for Genexa's launch, including product shots for web and in-store displays. The work covered traditional rectangular boxes as well as complicated bottle shapes, each with unique materialities and contents.

Genexa antacid bottle 3D render by Ian Crane
Genexa cough product 3D animation by Ian Crane

This simple, clean logo animation complements Genexa's uncomplicated, healthy approach to the medicine aisle.

Genexa logo animation
Genexa product 3D render by Ian Crane
Genexa two-bottle 3D animation by Ian Crane
Genexa product 3D render by Ian Crane
Client: Genexa
Agency: GrandArmy
Creative Direction: Larry Pipitone, Ang Church, Joey Ellis
Illustration: Tim Mele
Design: Michael Auer, Raquel Scoggin, Salvatore La Rosa, Tristan Dubin, Mai Saito
Producer: Julie Gash
Account: Caroline Main, San Churnakoses
3D Design & Animation: Ian Crane