Vacationland
Documentary Studio · 2023
Vacationland is a documentary studio making uncommon films on common ground. GrandArmy built the brand to match: tactile, handcrafted, grounded in the dirty, sweaty reality of shooting on location.
The logo animation was built entirely from analog elements — paper soaked, torn, creased, and heat-treated in an oven before being scanned and pieced together frame by frame. The result mirrors Vacationland's own approach: nothing simulated, every texture earned.
Client: Vacationland
Agency: GrandArmy
Brand Identity: GrandArmy
Logo Animation: Ian Crane
Agency: GrandArmy
Brand Identity: GrandArmy
Logo Animation: Ian Crane