Waffle Iron Entertainment

Nike ยท 2021

Nike's Waffle Iron Entertainment is a film company producing and distributing premium sports entertainment.

I led the logo animation as part of GrandArmy's broader brand identity work.

Thermal W mark sitting on a textured background, from the Waffle Iron Entertainment brand identity.
Client: Nike
Agency: GrandArmy
Creative Direction: Larry Pipitone, Joey Ellis, Lauren King
Design: Lauren King, Joe Haddad, Michael Stone
Animation: Ian Crane